I’ll help you build a valuable brand
I work with ambitious business people to help them get the best out of their brands. That doesn’t mean you have to be big today, but you need have the ambition and commitment that drives business success. I like to work closely ‘with’ people. Your brand isn’t something that will be ‘revealed’ to you. All programmes should be created with you, so you feel a sense of ownership and the thinking is shared. This means that you will ultimately be able to manage your brand, monitor its successes, determine what needs to happen next and most importantly, see it grow.

I can help you with:
Brand Strategy
Marketing Strategy
Customer Research
Naming
Identity / logo design
Web-site design
Customer journeys
Go-to-market strategies
Customer Experience design
Investor decks
Brand Architecture and Portfolio Planning
Internal and External Brand Management
Employee Value Proposition and Brand Culture
Business Transformation
Brand scorecards
Brand Monitoring
Brand valuation

I act as a coach, mentor, friend, provocateur, customer champion and consultant to help your business succeed. In all of these capacities I work with honesty and openness and I try to ensure we have fun along the way. I get businesses fast. I think with agility and pragmatism to give you commercially-minded and creative solutions you can deliver that will make a real difference.

I do all of this in small bit-size chunks of work so my work is affordable and you’re in control.

My engagements often start with a simple workshop to get to know each other, flush things out and set the agenda.

If you’re considering exiting your business some day, you’ll want to maximise its value, right?

But if 85% of the business value is beyond the comfort zone of your controllable and tangible ‘book value’, how do you maximise your business value?

Your brand is potentially a key asset in this process.

Your brand becomes your reputation and it becomes the confidence that makes investors comfortable to pay a premium.

It’s not a nice-to-have, it’s must have that should be enormously valuable and important to you.

Creating the right brand for your start-up
Starting a business is a huge challenge. Too often, considering the brand becomes an after-thought. You may feel you lack expertise. You may feel you don’t have any budget so your embryonic ideas are ‘good enough’ for now. You may feel it is something to focus on in the future, when time and resources allow.

This is all understandable, but if you are successful, you will come to see the error of these ways.

Your brand should become the embodiment of your business strategy. Think about it as the reputation you ultimately want the business to have.

I will help you articulate that desired reputation, with clarity.

More valuably, I will help you work back from that ambition to sew the delivery of it into the fabric of your business.

That’s what great brands do, and the sooner you set about it, the easier it becomes.

Building a brand asset to help your business scale
As your business grows you may sense your brand isn’t perceived in the way that you would like it to be. That’s ok and it can be fixed! I will help you apply a series of ‘fixes’ to refresh, revitalise or even backfill your brand so it can meet the challenges and opportunities that occur as your business scales.

Ensuring your established brand creates value
As your brand becomes more established it will need its own idiosyncratic suite of initiatives to keep it fit-for-purpose.

I help organisations keep their brands fresh and relevant for their evolving market so the brand remains a growing business asset that is respected and appreciated for the value it delivers.