Kind Words
Kind words…
I have been lucky enough to work with some brilliant people and some brilliant brands. All of these have provided me with learning and the experiences for which I am truly grateful. And we’ve had some fun along the way.
I have worked all over the world, for a huge range of different brands in every every category imaginable. Some of these are household names, like British Airways, the BBC, Samsung and the PwC, and some of these are lesser known businesses, that hope to become household names one day. Whilst I still work with big brands, these days I am increasingly drawn towards the entrepreneurs that will be making a difference to what comes next, whoever and wherever they may be!
If you’re one of these please contact me, because whoever and whatever you are, together, as a team that will help make your brand fulfil its potential for your business.
Professor Marianne Lewis - Dean and Professor of Management
‘Graham has been a tremendous resource for the Cass Business School. His branding expertise is fully leveraged by his rigorous approach to market research and his innovative strategic lens. Indeed, Graham has gone far beyond expectations. Fuelling our comprehensive brand positioning efforts, he is helping build vital synergies across strategic, cultural and operational dimensions’.
Will Gunaratne - Managing Director - avius.com
‘We worked with Graham to devise and execute a marketing strategy for Avius, starting with a brand workshop to define our brand and progressing onto an organisational transformation program that encompasses almost everything we do. Graham continues to provide us with expert guidance and insight, contributing at the board level, marketing strategy meetings and working with external suppliers to deliver value to Avius. It's rare that you come across someone with as much experience as Graham and we'd not hesitate to recommend his services to other organisations looking to build or enhance their brand or marketing.’
Professor Paul Morrissey - Chairman, Boom Broadband Ltd
‘Graham took my latest start-up through a highly professional Naming process. We have eight founders with limited knowledge of branding. No one had much idea when it came to Naming. Instinctively we were mostly drawn to descriptive names, which looking back on it, sounded just like our competitors.
Graham led a process that involved us all, brought us together and encouraged us to see the full potential of Naming for us, but more importantly our total brand as it goes across and throughout our start-up. His wealth of experience was evident. He managed the team effectively and has set us up for a great future. The process was disciplined and thorough and we’re all on board with our new Name, brand and its strategic implications’.
Kirsten MacDonald - Head of Communications and Branding
‘We worked with Graham on the brand positioning of a major Global Corporate Brand. At the start of the process, our Board were a bit cynical and wary of anything to do with the brand. Graham worked with us stoically and relentlessly, patiently bringing our Senior Management onboard with the processes. They came to recognise our brand as an asset that requires sustained investment and management and an entity of which we were all proud. He was a breath of fresh air and an inspiration to work with!’
Nic Newman - Partner, Emerge Education Fund
‘Graham has helped Emerge Education understand the potential and importance of branding for our business. We are an analytical group of people, so while the concept and value of branding was understood, it has been a challenge for the team in that past to move from theory to concrete actions. Graham blended theory and practice to create a good understanding of the strategic value of branding available to us and was able to create a direct link from strategy to the creation of actionable plans'.
